So does Coffee sell music or does music sell coffee?
Do you think they are waking up?
"CDs are increasingly being seen as mere marketing tools for more-lucrative endeavors such as touring and merchandising." as taken from the yahoo posting.
SEATTLE (Reuters) - Starbucks Corp. said on Wednesday former Beatle Paul McCartney would be the first musician to release an album on the coffee shop chain's new Hear Music record label.
The announcement was made by Starbucks Chairman Howard Schultz at the company's annual meeting in Seattle.
McCartney, 64, appeared at the meeting via satellite from London, and said his move reflected the challenges facing the ailing record business as acts look for innovative ways to sell CDs in the face of competition from Internet piracy and rival forms of entertainment, like videogames
In the United States, overall album sales so far this year are down almost 17 percent from last year at 99.2 million units, according to tracking firm Nielsen SoundScan. CDs are increasingly being seen as mere marketing tools for more-lucrative endeavors such as touring and merchandising.
more here
http://news.yahoo.com/s/nm/20070321/...mccartney_dc_2